Finding new ways to introduce established art to new patrons in today’s fast-paced and technology-driven world can be a challenge.
I think Van Gogh Alive is an exciting way to do this.
Van Gogh Alive is a multisensory experience which will appeal to all ages and at the opening night, we joined babies to seniors and all ages in between in being the first in Brisbane to enter into Van Gogh’s world.
Instagrammers will particularly love the many opportunities for capturing the perfect photo in the Starry Night room before entering the main gallery and the Sunflower room upon exiting.
However, for me, the main area of the experience is in the SENSORY4™ Gallery where a 45-minute video plays on loop taking you through some of Van Gogh’s most famous works as well as moments from his life.
Animations and classical music along with quotes from Van Gogh are cleverly curated to create mood and stir emotions and it moves along at a pace which keeps you interested whilst allowing you to soak in the beauty of his works.
Walking throughout the space between the huge screens and the projections on the floor and taking time out by sitting on the bench seats allows you to interact with the projections and become a part of the exhibition.
Art should be accessible to all and Van Gogh Alive is a contemporary way of allowing the viewer to immerse themselves literally into the works of Van Gogh whether they know his work or not.
My advice; take your time to fully immerse yourself in the experience to get the most from it.
I will be going back for a second viewing.